A farmer and weaver, he was on his way to Mexico City when a beautiful Aztec-style deity appeared in a flash of blinding light.
As eerie music played, she told him she wanted a church built on Tepayac Hill, and that she was the Virgin MARY for Mexicans.
The Bishop was not impressed with the peasant’s story even though Juan took him some out of season roses the virgin had given him.
These were wrapped in his cloak, and as he unfolded it the Bishop was astounded to see a portrait image of the Goddess glowing from inside the cloak.
You can’t ignore signs like this. The church was built and dedicated to ‘Our Lady of Guadalupe’. Juan got to live close to the chapel and the cloak still exists. So we are told.