He looks after male initiations and rites of passage. We are talking secret handshakes, bits of anatomy threatened with scissors and surreal shenanigans in the woods with the lads. All to prove you are a man.
Nowadays the same effect can be achieved with much less embarrassment by purchasing the right brand of aftershave.
We have a strong suspicion that SOMTUP is married to his female equivalent NIMBA. Unless of course she wasn’t impressed with his choice of aftershave.