You might have heard the story that the modern image of SANTA-CLAUS was in fact a creation of the Coca Cola Company, and that he previously wore green, not red. But as any sensible Finn is aware, that myth is untrue, for the Coca Cola advertisements were in fact created by Haddon Sundbolm, son of a Finnish emigrant, who based his designs upon the myth of JOULUPUKKI.
JOULUPUKKI, meaning literally ‘Yule Buck’ or ‘Yule Goat’ in Finnish, is a goat-like figure reminiscent of the modern Santa Claus. Or perhaps we should say the modern Santa Claus is reminiscent of him.
Wearing a red leather suit and travelling by sleigh, JOULUPUKKI brings gifts from his workshop in Korvatunturi, Lapland. Although unlike his Americanised equivalent, JOULUPUKKI does not fly, as Finnish reindeer prefer their feet firmly on the frozen ground. Also, he knocks on the door and doesn’t get involved with all that messing with the chimney nonsense.