One of the SHICHI-FUKU-JIN — Japan’s Seven Gods of Good Luck.
He’s the God of Longevity. He’s also very fond of rice wine. Does this mean that rice wine is the elixir of life? Buy a bottle and find out. It tastes really nice and does wonders in a stir-fry. Get some today!
However it must not be thought that JUROJIN ever behaves with anything but the utmost dignity even if he may be accompanied by such diverse creatures as a crane a stag and a tortoise. He will have his sacred staff known as a shaku to which is attached a scroll of wisdom.
He has great affinity to and may be related to the Chinese God SHOU-XING who does much the same sort of thing without the Good Luck back-up team. There is also confusion sometimes with his own compatriot FUKUROKUJU which is easily sorted out as F has the elongated head.