From humble beginnings as the Storm God HADAD, he grew to occupy top position in the Canaanite pantheon, taking charge of War and Heroic Action Adventure.
BAAL enjoyed top spot in the Middle-East pantheon and was worshipped far and wide. As the word Ba’al simply means ‘Lord’, there were several other deities knocking around the place with this title, so sometimes it’s not clear from ancient sources which Lord is which.
Whether one deity or a handful, BAAL’s reputation was irreversibly damaged when Jewish leaders took exception to a cult of his worshippers sneakily offering sacred prostitution in Palestine. They littered the Bible with anti-BAAL messages and took to calling him BEELZEBUB. In time he became universally hated.
Such is the power of the press. And now you know who to blame for everything from Ice Ages to Global Warming.