She rules HELHEIM, the Norse Underworld, with an icy fist.
Having been banished to the Underworld by order of ODIN — merely for being the ugly evil daughter of LOKI — she made the place her own and became HEL of the HELHEIM Hell Hall. Which tends to become hellishly confusing.
Yes, her name gives us the word ‘Hell’, but her domain is almost the complete opposite of SATAN’s abode: it’s cold, damp, and populated by the kind of apathetic souls most devils would hardly feel worth the trouble of roasting. In fact most souls go to HELHEIM because they’ve spent their lives sitting on their asses instead of killing, pillaging and then singing rude songs about it.
It’s a melancholy and depressing place filled with gloomy pessimistic spirits. Which is why HEL is also Goddess of the Blues. Half her body is blue and the words associated with her say it all: dank, clouds, hunger, tardy feet, splendid misery...
Plus authoress of ‘Nine Ways Out Of This World’ and singer of jazz classic ‘Oh Baby, Trouble in Mind’ on the Doom and Gloom label, also known as ‘What the Hel we gonna do now?’